Its True!
Getting a good brief from a client is 90% of the secret to great results in any advertising campaign.
Here’s your opportunity to increase your %.
Shaun Fay’s 15 Secrets to Radio Copy is the exciting climax of over 35 years in the advertising business and is a comprehensive guide to getting a better brief.
In Shaun Fay’s 15 Secrets to Radio Copy, each segment includes a short explanation of the secret and then an example of how that secret has been used in an ad.
These secrets actually work across all media, TV, print, radio online – we have simply provided audio examples so that it is easier for you to listen on the iPod or in your car.
Secrets include:
• Five vital questions you should ask at every client session.
• Learning how to teach your client to focus- and the difference between long and short term copy.
• Discover why people are shopping with one advertiser and not the other.
• Finding the gold nugget –the one thing the ad has to say.
• The emotional journey- why you have to take it.
• Discover the Averageator and how it works when you write copy
• Put life back into your customer’s positioning statement.
• 3 simple formulas on how to get a great brief from your clients at the first meeting
• Find out why a bike is a great metaphor for writing great radio copy.
• Learn why ideas do matter – and how to harness them
• The core competence- what the advertising is really about
• And much much more…
